THE CATCHLIGHT
Where brands are seen , and why people look
A bi-weekly pieces of lights exploring visibility, attention and AI , backed by behavioral science on how human attention actually works.
What you'll get
Each light connects two worlds most marketers treat separately: where your brand appears across AI-powered search, and the behavioral science of why that appearance matters.
Below my last articles:
A bi-weekly pieces of lights exploring visibility, attention and AI , backed by behavioral science on how human attention actually works.